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Werbewirkung
Consumer behaviour
81
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
50
Theorie
49
Marketing
42
Marketingmanagement
28
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27
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26
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26
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23
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22
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Retail trade
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Customer satisfaction
19
Kundenwert
19
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Marketingtheorie
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Customer value
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Germany
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Marketing theory
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Advertising effects
15
Brand image
15
Markenimage
15
Advertising
14
Innovation
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Online-Handel
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Pharmaceutical industry
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Pharmaindustrie
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Leeflang, Peter
10
Wieringa, Jaap E.
4
Bijmolt, Tammo H. A.
3
Fischer, Marc
3
Bauer, Hans H.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Osinga, Ernst C.
2
Steenkamp, Jan-Benedict E. M.
2
Verhoef, Peter C.
2
Drechsler, Salome
1
Gensler, Sonja
1
Hunneman, Auke
1
Klapper, Daniel
1
Kremer, Sara T. M.
1
Lesscher, Lisan
1
Lhoest-Snoeck, Sietske
1
Lobschat, Lara
1
MacInturff, Yvonne
1
Natter, Martin
1
Nierop, Johannes Erjen Maurice van
1
Ruiz Conde, Enar
1
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Stern, Philip
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Vries, Lisette de
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Winter, Kai
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Applied economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of electronic commerce : IJEC
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Marketing : journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
15
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1
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
2
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
3
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
4
Modeling market response : trends and developments
Leeflang, Peter
;
Hunneman, Auke
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
Saved in:
5
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
6
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
7
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
10
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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