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Werbewirkung
Online-Marketing
12,934
Internet marketing
12,826
Mobilkommunikation
6,909
Mobile communications
6,869
Social Web
5,822
Social web
5,815
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5,392
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5,381
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2,456
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2,190
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2,111
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2,063
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2,060
Beziehungsmarketing
1,949
Relationship marketing
1,947
Advertising
1,803
Werbung
1,801
Viral marketing
1,761
Virales Marketing
1,759
Markenführung
1,642
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1,641
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1,629
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1,220
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1,218
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1,216
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1,200
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959
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954
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947
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936
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926
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922
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Sahni, Navdeep S.
12
Ghose, Anindya
11
Lewis, Randall A.
11
Russo, Antonio
11
Goldfarb, Avi
10
Bellman, Steven
9
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Bart, Yakov
6
Bauer, Hans H.
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
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Kim, Jooyoung
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
59
Journal of marketing communications
56
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of retailing and consumer services
26
Journal of marketing research : JMR
24
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing : ZFP ; journal of research and management
8
Marketing letters : a journal of research in marketing
8
Operations research
8
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ECONIS (ZBW)
2,116
EconStor
4
USB Cologne (EcoSocSci)
1
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
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2
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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3
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
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4
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
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5
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
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6
What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
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7
E-business solutions in the mobile advertisement
Loho-Noya, Meiga
;
Wei, June
;
Jones, Charlotte A.
- In:
International journal of business and systems research
5
(
2011
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
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8
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
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9
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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10
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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