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Werbewirkung
Online-Marketing
12,934
Internet marketing
12,826
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6,909
Mobile communications
6,869
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5,822
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5,815
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5,392
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2,456
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2,190
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2,111
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2,063
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2,060
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1,949
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1,947
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1,803
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1,801
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1,761
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1,759
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1,642
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1,629
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1,220
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1,218
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1,216
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Wilbur, Kenneth C.
17
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16
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Jerath, Kinshuk
12
Sahni, Navdeep S.
12
Ghose, Anindya
11
Lewis, Randall A.
11
Russo, Antonio
11
Goldfarb, Avi
10
Bellman, Steven
9
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Bart, Yakov
6
Bauer, Hans H.
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
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Fesenmaier, Daniel R.
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Kim, Jooyoung
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA <12., 2013, Zagreb>
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Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
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International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
59
Journal of marketing communications
56
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of retailing and consumer services
26
Journal of marketing research : JMR
24
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Psychology & marketing
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of retailing
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing : ZFP ; journal of research and management
8
Marketing letters : a journal of research in marketing
8
Operations research
8
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ECONIS (ZBW)
2,116
EconStor
4
USB Cologne (EcoSocSci)
1
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
2
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
3
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
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4
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
5
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
6
What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
Saved in:
7
E-business solutions in the mobile advertisement
Loho-Noya, Meiga
;
Wei, June
;
Jones, Charlotte A.
- In:
International journal of business and systems research
5
(
2011
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
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8
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
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9
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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10
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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