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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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Political advertising and the older electorate
Tinkham, Spencer F.; Lariscy, Ruth Ann Weaver; Avery, … - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10003863811
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Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin; Avery, Elizabeth Johnson - In: Journal of promotion management : JPM 22 (2016) 5, pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun; Yun, Tai Woong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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The influence of advertising context on perceptions of offense
Christy, Timothy P.; Haley, Eric - In: Journal of marketing communications 14 (2008) 4, pp. 271-291
Persistent link: https://www.econbiz.de/10003761782