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What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes; Verhoef, Grietjie - In: African journal of business and economic research : AJBER 16 (2021) 3, pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
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Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier; Lombart, Cindy - In: Journal of retailing and consumer services 41 (2018), pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
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Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten
Funk, Thomas - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002956491
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Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness
Chatterjee, Patrali - 2011
Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...
Persistent link: https://www.econbiz.de/10013124007
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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From social to marketing interactions : the role of social networks
Soares, Ana Maria; Pinho, José Carlos; Nobre, Helena - In: Journal of transnational management : the official … 17 (2012) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009551262