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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
79,072
Konsumentenverhalten
78,923
Customer satisfaction
15,272
Theorie
14,072
Theory
14,014
Kundenzufriedenheit
13,686
Persönlichkeitspsychologie
12,628
Personality psychology
12,350
Relationship marketing
11,303
Beziehungsmarketing
11,265
Erwartungsbildung
9,245
Expectation formation
9,156
Service quality
7,970
Dienstleistungsqualität
7,789
Brand management
7,673
Markenführung
7,665
Markenimage
6,854
Brand image
6,833
USA
6,378
United States
6,212
Online-Handel
5,678
Online retailing
5,676
Deutschland
5,372
Germany
5,085
Social Web
4,962
Social web
4,962
Experiment
4,734
Online-Marketing
4,553
Internet marketing
4,531
Einzelhandel
4,309
Brand
4,295
Markenartikel
4,283
Retail trade
4,233
Emotion
4,068
Electronic Commerce
3,849
E-commerce
3,714
Advertising effects
3,605
Verbraucherverhalten
3,566
Vertrauen
3,133
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Gierl, Heribert
24
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Phau, Ian
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wissenschaftlicher Verlag Berlin
1
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Journal of promotion management : JPM
61
Psychology & marketing
61
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,619
USB Cologne (EcoSocSci)
11
EconStor
2
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1
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1
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
2
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
3
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
4
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana
;
Hüttl-Maack, Verena
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
Saved in:
7
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
8
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
9
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
10
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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