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Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a …), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually … (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11 …
Persistent link: https://www.econbiz.de/10012659528
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Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti; Singhal, Divya - In: Global business review 25 (2024) 2, pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
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Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua; Zhang, Lingling; Xie, Guang-Xin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do; Reis, Rosa - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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Green eco-seals and advertising persuasion
Bickart, Barbara A.; Ruth, Julie A. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 51-67
Persistent link: https://www.econbiz.de/10009762982