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~subject:"Werbewirkung"
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Werbewirkung
Fernsehen
1,999
Television
1,397
USA
331
Deutschland
316
Rundfunk
299
television
248
Germany
233
Broadcast
186
United States
183
Fernsehprogramm
162
Rundfunkpolitik
141
Television programme
141
Broadcasting policy
130
Theorie
128
Mediennutzung
123
Theory
122
Werbung
121
Media usage
120
Internet
114
Großbritannien
107
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
99
Film industry
98
Media industries
97
Mediensektor
97
Advertising
96
EU countries
93
EU-Staaten
93
Consumer behaviour
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
86
Welt
84
World
82
Konsumentenverhalten
78
Competition
72
Advertising effects
64
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English
62
German
16
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Wilbur, Kenneth C.
7
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Beal, Virginia
4
Bellman, Steven
3
Kaut, Verena
3
Kempe, David
3
Romaniuk, Jenni
3
Varan, Duane
3
Xu, Linli
3
Avery, Rosemary J.
2
Breuer, Christoph
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Eisenberg, Matthew
2
Ellinghaus, Uwe
2
Erichson, Bernd
2
Fossen, Beth L.
2
Guitart, Ivan A.
2
Hardt, Anna A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kent, Robert J.
2
Schierl, Thomas
2
Sharp, Byron
2
Soni, Pavleen
2
Tauchnitz, Jürgen
2
Vohra, Jyoti
2
Zhu, Yi
2
Zweigle, Tanja
2
Agnew, Clark M.
1
Ahn, Dohyun
1
Bakshi, Madhupa
1
Barto, Michael
1
Barton, Roger
1
Bharadwaj, Apoorva
1
Bleier, Alexander
1
Boothof, Walter E.
1
Botthof, Walter E.
1
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IP Deutschland GmbH <Köln>
1
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Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
Angewandte Medienforschung
1
Arts and the market
1
Business history review
1
Decision
1
EBL-Schweitzer
1
Economic development : journal of the Institute of Economics, Skopje
1
IZA Discussion Papers
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Journal of Chinese economic and foreign trade studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing intelligence & planning
1
Mass media files
1
McGraw-Hill Television Series
1
McGraw-Hill series in marketing and advertising
1
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
7
EconStor
2
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1
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78
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
10
Die Wirkungen von Musik in der Fernsehwerbung
Vinh, Alexander-Long
-
1994
Persistent link: https://www.econbiz.de/10000417066
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