Narrow search
Showing 1 - 10 of 3,753
Cover Image
Product, advertising, biometrics, price and promotion
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
Persistent link: https://www.econbiz.de/10014315994
Cover Image
Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
Cover Image
Essays on the effects of promotions
Horn, Carmen - 2013
Persistent link: https://www.econbiz.de/10010396397
Cover Image
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung; Chang, Dae Ryun; Lee, Kyoungmi - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
Cover Image
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie - 2005
Persistent link: https://www.econbiz.de/10002939563
Cover Image
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Cover Image
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Cover Image
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Cover Image
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Cover Image
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515276