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~subject:"Werbewirkung"
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Quasi-franchising : a new mode...
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Werbewirkung
Markenführung
17,009
Brand management
16,987
Konsumentenverhalten
7,359
Consumer behaviour
7,358
Markenimage
7,045
Brand image
6,915
Markenartikel
5,215
Brand
5,212
Franchising
2,849
Beziehungsmarketing
2,584
Relationship marketing
2,581
Markenpolitik
2,187
Social Web
1,771
Social web
1,768
Online-Marketing
1,587
Internet marketing
1,554
Deutschland
1,431
Marketingmanagement
1,417
Marketing management
1,401
Germany
1,342
Advertising effects
1,121
Theorie
1,043
Theory
1,038
USA
897
Marketing
891
Luxusgüter
868
Luxury goods
867
United States
860
Einzelhandel
779
Werbung
760
Retail trade
750
Advertising
722
Corporate reputation
661
Firmenimage
661
Customer satisfaction
647
Internationales Marketing
647
Kundenzufriedenheit
646
Brand loyalty
643
International marketing
625
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Undetermined
611
Free
143
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Article
929
Book / Working Paper
199
Journal
4
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Article in journal
860
Aufsatz in Zeitschrift
860
Aufsatz im Buch
63
Book section
63
Hochschulschrift
59
Thesis
44
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
16
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16
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
11
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10
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10
Fallstudie
10
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10
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2
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2
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2
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1
Conference proceedings
1
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1
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1
Konferenzschrift
1
Ratgeber
1
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1
Übersichtsarbeit
1
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English
1,000
German
133
Italian
1
Spanish
1
Author
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Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
8
Romaniuk, Jenni
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Jang, Soocheong
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
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Deutsche Werbewissenschaftliche Gesellschaft
4
Springer Fachmedien Wiesbaden
4
Helmut-Schmidt-Universität
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Chambre de commerce et d'industrie de Paris
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
43
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
25
The journal of brand management : an international journal
25
Journal of advertising research
23
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
11
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of hospitality management
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of global marketing
7
Journal of strategic marketing
7
Research
7
International journal of contemporary hospitality management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
1,129
USB Cologne (EcoSocSci)
2
EconStor
1
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1
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
3
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
4
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
6
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
7
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
9
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
10
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
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