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~subject:"Werbewirkung"
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Effects of Fear-Arousing and H...
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Werbewirkung
Advertising
49
Werbung
48
Konsumentenverhalten
42
Consumer behaviour
41
Meta-analysis
37
Meta-Analyse
34
Advertising effects
29
Marktforschung
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Gender
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Humor
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meta-analysis
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English
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Eisend, Martin
29
Rosengren, Sara
4
Tarrahi, Farid
3
Dahlén, Micael
2
Ivanov, Lachezar
2
Langner, Tobias
2
Ang, Lawrence
1
Apaolaza, Vanessa
1
Bayón, Tomás
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Hartmann, Patrick
1
Hudders, Liselot
1
Jäger, Tilmann
1
Karpinska-Krakowiak, Malgorzata
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Koslow, Scott
1
Kämmerer, Maren
1
Küster-Rohde, Franziska
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Muldrow, Adrienne F.
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Möller, Jana
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Pelsmacker, Patrick de
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Plagemann, Julia
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Rößner, Anna
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Schmidt, Susanne
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
4
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of marketing
1
Journal of public policy & marketing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
29
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1
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
2
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
3
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-440
Persistent link: https://www.econbiz.de/10008735695
Saved in:
4
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
5
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
6
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
7
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
8
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
9
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
10
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
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