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~subject:"Werbewirkung"
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Werbewirkung
Beziehungsmarketing
25,169
Relationship marketing
25,141
Social Web
20,166
Social web
20,132
Konsumentenverhalten
14,558
Consumer behaviour
14,544
Online-Marketing
12,863
Internet marketing
12,640
Dienstleistung
7,056
Kundenzufriedenheit
5,795
Customer satisfaction
5,790
Dienstleistungsqualität
4,593
Service quality
4,581
Electronic Commerce
4,565
Deutschland
4,524
Services
4,344
E-commerce
4,317
Germany
4,233
Markenführung
4,172
Brand management
4,162
Kundenintegration
3,889
Customer integration
3,875
Theorie
3,666
Theory
3,632
Online-Handel
3,488
Online retailing
3,479
Viral marketing
3,193
Virales Marketing
3,193
Marketingmanagement
3,091
Marketing management
3,041
Markenimage
2,775
Brand image
2,761
Innovation
2,611
Soziales Netzwerk
2,577
Internet
2,555
Lieferantenmanagement
2,464
Supplier relationship management
2,463
Social network
2,397
USA
2,342
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Undetermined
1,046
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482
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Graue Literatur
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87
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15
Sammelwerk
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11
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11
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11
Ratgeber
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8
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8
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7
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3
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3
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3
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2
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1
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1
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1
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1
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1
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1
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1
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English
2,195
German
111
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Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Campbell, Colin L.
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
King, Karen Whitehill
6
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of advertising research
66
Journal of business research : JBR
62
Journal of marketing communications
59
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
44
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
25
Journal of promotion management : JPM
25
Psychology & marketing
23
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising
13
Journal of electronic commerce research : JECR
13
Journal of marketing
13
Journal of marketing research
13
European journal of marketing : EJM
12
The journal of product & brand management
12
Electronic commerce research
11
Journal of internet commerce
11
Marketing intelligence & planning
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Marketing letters : a journal of research in marketing
10
Young consumers : insight and ideas for responsible marketers
10
Cogent business & management
9
Electronic commerce research and applications
9
Journal of marketing management : MM
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Marketing science
9
CESifo working papers
8
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Source
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ECONIS (ZBW)
2,298
EconStor
6
USB Cologne (EcoSocSci)
1
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1
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
2
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
3
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
4
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
10
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
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