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~subject:"Werbewirkung"
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Marketing im "Netz" : Herausfo...
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Werbewirkung
Markenführung
17,101
Brand management
17,039
Online-Marketing
12,959
Internet marketing
12,546
Konsumentenverhalten
10,825
Consumer behaviour
10,819
Markenimage
7,280
Brand image
7,144
Social Web
6,416
Social web
6,409
Markenartikel
5,286
Brand
5,270
Beziehungsmarketing
3,605
Relationship marketing
3,594
Advertising effects
2,933
Marketingmanagement
2,357
Werbung
2,345
Marketing management
2,332
Advertising
2,302
Electronic Commerce
2,224
Markenpolitik
2,193
Online-Handel
2,092
Online retailing
2,088
E-commerce
2,071
Viral marketing
1,959
Virales Marketing
1,959
Deutschland
1,607
Germany
1,526
Marketing
1,409
Internet
1,266
USA
1,048
United States
1,027
Theorie
1,010
Theory
1,009
Luxusgüter
955
Luxury goods
954
Customer satisfaction
940
Kundenzufriedenheit
940
Einzelhandel
919
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All
Undetermined
1,390
Free
559
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Article
2,290
Book / Working Paper
658
Journal
4
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Article in journal
2,116
Aufsatz in Zeitschrift
2,116
Aufsatz im Buch
167
Book section
167
Graue Literatur
104
Non-commercial literature
104
Working Paper
97
Arbeitspapier
93
Hochschulschrift
86
Thesis
60
Collection of articles of several authors
25
Sammelwerk
25
Case study
19
Fallstudie
19
Aufsatzsammlung
16
Conference paper
15
Konferenzbeitrag
15
Guidebook
11
Ratgeber
11
Lehrbuch
5
Textbook
5
Collection of articles written by one author
3
Konferenzschrift
3
Sammlung
3
Amtsdruckschrift
2
Conference proceedings
2
Government document
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
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1
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1
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English
2,743
German
210
Italian
1
Spanish
1
Author
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Pelsmacker, Patrick de
21
Wilbur, Kenneth C.
19
Dens, Nathalie
17
Tucker, Catherine
16
Bauer, Hans H.
13
Sayedi, Amin
13
Jerath, Kinshuk
12
Bellman, Steven
11
Esch, Franz-Rudolf
11
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Hudders, Liselot
10
Sahni, Navdeep S.
10
Septianto, Felix
10
Huber, Frank
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Sreejesh, S.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Varan, Duane
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Bart, Yakov
6
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Springer Fachmedien Wiesbaden
6
Deutsche Werbewissenschaftliche Gesellschaft
4
National Bureau of Economic Research
3
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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International journal of advertising : the review of marketing communications
103
Journal of business research : JBR
88
Journal of marketing communications
80
Journal of advertising research
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
International journal of advertising : the quarterly review of marketing communications
63
International journal of internet marketing and advertising : IJIMA
54
Journal of promotion management : innovations in planning and applied research
50
Journal of promotion management : JPM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of retailing and consumer services
37
Psychology & marketing
36
The journal of product & brand management
32
Journal of marketing research : JMR
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
Journal of advertising : official publication of the American Academy of Advertising
23
SpringerLink / Bücher
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing : ZFP ; journal of research and management
20
Marketing letters : a journal of research in marketing
18
Information systems research : ISR
17
Journal of marketing research
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
16
European journal of marketing : EJM
15
Journal of marketing
15
Marketing intelligence & planning
15
Asia Pacific journal of marketing and logistics
14
Journal of the Academy of Marketing Science
14
The journal of consumer marketing
14
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Young consumers : insight and ideas for responsible marketers
12
European journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
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Source
All
ECONIS (ZBW)
2,945
EconStor
4
USB Cologne (EcoSocSci)
3
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1
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10
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2,952
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date (newest first)
date (oldest first)
1
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
2
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
3
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
4
Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
5
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
6
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
7
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
8
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
9
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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