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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
10,288
Theory
10,110
Beziehungsmarketing
8,825
Relationship marketing
8,812
Markenführung
7,427
Brand management
7,423
Markenimage
6,550
Brand image
6,526
Online-Handel
5,438
Online retailing
5,425
Customer satisfaction
5,393
Kundenzufriedenheit
5,387
USA
5,040
United States
4,832
Social Web
4,580
Social web
4,578
Online-Marketing
4,407
Internet marketing
4,381
Dienstleistungsqualität
4,286
Service quality
4,283
Brand
4,258
Markenartikel
4,253
Deutschland
4,236
Einzelhandel
4,223
Retail trade
4,135
Germany
3,893
Lizenz
3,632
Advertising effects
3,594
Verbraucherverhalten
3,564
Electronic Commerce
3,547
Licence
3,446
E-commerce
3,437
Experiment
3,343
Emotion
3,151
Werbung
3,010
Advertising
2,959
Preismanagement
2,869
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Undetermined
1,722
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634
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2,904
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727
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3
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2,753
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Sammelwerk
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10
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9
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8
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6
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3,434
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193
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Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Bauer, Hans H.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Malik, Garima
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
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National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
6
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
The Nielsen Company (Germany)
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
66
Journal of advertising research
59
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,609
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai
- In:
Global business review
20
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
4
Essays on the effects of promotions
Horn, Carmen
-
2013
Persistent link: https://www.econbiz.de/10010396397
Saved in:
5
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung
;
Chang, Dae Ryun
;
Lee, Kyoungmi
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
Saved in:
6
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003280476
Saved in:
7
Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl
Ludl, Michaela
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498810
Saved in:
8
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
9
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
10
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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