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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2008
Persistent link: https://www.econbiz.de/10003681712
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
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Konsumentensouveränität und beeinflussbare Präferenzen : ist Laisser Faire bei Werbung das Richtige?
Weizsäcker, Carl Christian von - In: List-Forum für Wirtschafts- und Finanzpolitik (2014), pp. 258-273
Persistent link: https://www.econbiz.de/10010511501
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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna - 2009
Persistent link: https://www.econbiz.de/10003884159
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Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest - 2007
Persistent link: https://www.econbiz.de/10009707363
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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040