Similar Search Results

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000

Purnawirawan, Nathalia; Wouters, Marijke; Pelsmacker, … - In: Cutting edge international research, (pp. 347-361). 2010

Persistent link: https://www.econbiz.de/10003985215

Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507

Persistent link: https://www.econbiz.de/10009301331

Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398

Persistent link: https://www.econbiz.de/10009301346

Karniouchina, Ekaterina V. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10009007237

Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48

Persistent link: https://www.econbiz.de/10009159893

Barn, Sukhbinder - In: Marketing intelligence & planning 27 (2009) 7, pp. 976-980

Persistent link: https://www.econbiz.de/10009526311

Reinartz, Werner J.; Saffert, Peter - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 12-14

Persistent link: https://www.econbiz.de/10009619154

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

Yang, Joonhyuk; Kim, Wonjoon; Amblee, Naveen; Jeong, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1523-1538

Persistent link: https://www.econbiz.de/10009678597