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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
81,926
Konsumentenverhalten
79,447
Vertrauen
16,815
Confidence
16,199
Taiwan
14,108
Theorie
12,477
Theory
12,265
Relationship marketing
9,664
Beziehungsmarketing
9,564
Brand management
7,535
Markenführung
7,485
Brand image
6,712
Markenimage
6,659
USA
6,297
Deutschland
6,151
Customer satisfaction
6,067
United States
5,936
Experiment
5,844
Kundenzufriedenheit
5,840
Online-Handel
5,694
Online retailing
5,682
Germany
5,583
Social Web
4,996
Social web
4,993
Soziale Norm
4,870
Service quality
4,781
Trust
4,729
Social norm
4,724
Dienstleistungsqualität
4,702
Online-Marketing
4,592
Internet marketing
4,587
China
4,476
Brand
4,269
Markenartikel
4,257
Electronic Commerce
4,248
Einzelhandel
4,166
Retail trade
4,137
E-commerce
4,108
trust
3,763
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Online availability
All
Undetermined
1,745
Free
646
Type of publication
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Article
2,917
Book / Working Paper
720
Journal
3
Type of publication (narrower categories)
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Article in journal
2,771
Aufsatz in Zeitschrift
2,771
Graue Literatur
139
Non-commercial literature
139
Aufsatz im Buch
136
Book section
136
Hochschulschrift
117
Working Paper
113
Arbeitspapier
103
Thesis
86
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Dissertation u.a. Prüfungsschriften
7
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Doctoral Thesis
1
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1
Glossary included
1
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1
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1
Ratgeber
1
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English
3,446
German
187
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
All
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Chang, Chingching
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Penta, Antonio
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
60
Journal of advertising research
57
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of internet marketing and advertising : IJIMA
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of marketing research
19
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
17
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,615
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
Showing
1
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10
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date (oldest first)
1
Exploring warning messages on conditional principles & predicting social behavior
Cho, Yoon C.
;
Rim, Jihoon
- In:
Journal of business & economics research
11
(
2013
)
11
,
pp. 469-483
Persistent link: https://www.econbiz.de/10010230273
Saved in:
2
In ads we
trust
: religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
3
The importance of
trust
for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
4
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
5
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand
trust
and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
6
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
7
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
8
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived
trust
and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
9
What influences online shopping in Nigeria :
trust
or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
10
Effects of different sponsorship disclosure message types on consumers'
trust
and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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