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Regulatory fit: A meta-analyti...
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Werbewirkung
Consumer behaviour
122
Konsumentenverhalten
118
Einzelhandel
60
Retail trade
59
Relationship marketing
57
Beziehungsmarketing
54
USA
33
United States
33
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29
Social Web
27
Social web
27
Customer satisfaction
25
Dienstleistungsqualität
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Kundenzufriedenheit
22
Internet marketing
21
Online-Marketing
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Marketingmanagement
19
Preismanagement
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Pricing strategy
19
Marketing management
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Customer service
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Ladengestaltung
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Lieferantenmanagement
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Store design
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Supplier relationship management
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E-commerce
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Electronic Commerce
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Emotion
12
Online retailing
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Online-Handel
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Theorie
12
Theory
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Advertising
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Meta-analysis
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Retailing
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marketing
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Grewal, Dhruv
6
Ruyter, Ko de
3
Motyka, Scott
2
Puccinelli, Nancy M.
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Wetzels, Martin
2
Aguirre, Elizabeth
1
Alexander, Nicholas
1
Biswas, Abhijit
1
Brasel, S. Adam
1
Chandrashekaran, Rajesh
1
Cleeren, Kathleen
1
Daryanto, Ahmad
1
Donaldson, Jeff
1
Franco Valdez, Ana Dolores
1
Guha, Abhijit
1
Hagtvedt, Henrik
1
Hatzithomas, Leonidas
1
Hofacker, Charles
1
Kartika, Gilang
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Keeling, Debbie Isobel
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Kohli, Chrianjeev
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Lurie, Nicholas H.
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Mahr, Dominik
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Manchanda, Puneet
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Meyer, Jan-Hinrich
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Roy, Subhadip
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Ross School of Business working paper series
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
2
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
3
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
4
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
5
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
6
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
7
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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8
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
9
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
10
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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