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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Theorie
10,574
Theory
10,377
Relationship marketing
9,059
Beziehungsmarketing
9,029
Brand management
7,580
Markenführung
7,540
Brand image
6,745
Markenimage
6,705
Customer satisfaction
5,706
Online-Handel
5,640
Online retailing
5,629
Kundenzufriedenheit
5,548
USA
5,102
United States
4,849
Social Web
4,820
Social web
4,818
Online-Marketing
4,539
Internet marketing
4,528
Service quality
4,471
Dienstleistungsqualität
4,428
Brand
4,361
Markenartikel
4,354
Hedonischer Preisindex
4,305
Hedonic price index
4,242
Einzelhandel
4,182
Retail trade
4,142
Deutschland
4,079
Germany
3,788
Electronic Commerce
3,626
Advertising effects
3,607
Verbraucherverhalten
3,589
E-commerce
3,520
Experiment
3,447
Emotion
3,268
Advertising
3,043
Werbung
2,959
Privater Konsum
2,923
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Undetermined
1,778
Free
649
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Article
2,939
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704
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3
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2,792
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105
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95
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86
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19
Sammelwerk
19
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11
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9
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8
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6
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5
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5
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5
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3
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2
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2
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1
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English
3,453
German
186
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3
French
2
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2
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1
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
34
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,621
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
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10
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3,646
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date (oldest first)
1
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
2
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
Saved in:
3
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
4
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
5
Consumers' responses to metaverse ads : the roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Kim, Yunju
;
Lee, Heejun
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555776
Saved in:
6
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
7
A study of the relationship between using Instagram and purchase intention
Amornpashara, Nuttamon
;
Rompho, Nopadol
; …
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10011536432
Saved in:
8
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
9
Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy
;
Diamond, William
;
Miller, Elizabeth
; …
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
Saved in:
10
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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