Narrow search
Showing 1 - 10 of 1,139
Cover Image
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun; Kim, Sojung - In: Journal of promotion management : JPM 20 (2014) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Cover Image
The role of media brands in media planning
Sommer, Christoph; Marty, Linda - In: Journal of media business studies 12 (2015) 3/4, pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Cover Image
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Cover Image
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan; Ko, Yong Jae; Tasci, Asli; Arai, Akiko; … - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Cover Image
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Cover Image
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.; Pickett, Andrew C.; Brown, Katie M. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Cover Image
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
Cover Image
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
Cover Image
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454