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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker - 2021
Persistent link: https://www.econbiz.de/10012486192
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The effective use of advertising media
Davis, Martyn P. - 1981
Persistent link: https://www.econbiz.de/10000050536
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Der Bildkommunikationseffekt - eine Metaanalyse
Bauer, Hans H.; Fischer, Marc; MacInturff, Yvonne - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 9, pp. 805-831
Persistent link: https://www.econbiz.de/10001404491
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
Persistent link: https://www.econbiz.de/10011540335
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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The role of media brands in media planning
Sommer, Christoph; Marty, Linda - In: Journal of media business studies 12 (2015) 3/4, pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
Persistent link: https://www.econbiz.de/10011644720
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Celebrity advertising in Indian visual media
Thiyagarajan, S.; Shanthi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 1, pp. 182-190
Persistent link: https://www.econbiz.de/10011302378