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~subject:"Werbewirkung"
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Consumer anger: a label in sea...
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Werbewirkung
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Service quality
21,688
Dienstleistungsqualität
20,937
Customer satisfaction
15,488
Kundenzufriedenheit
13,904
Relationship marketing
12,661
Beziehungsmarketing
12,582
Theorie
10,800
Emotion
10,740
Theory
10,592
Brand management
7,868
Markenführung
7,820
Brand image
6,966
Markenimage
6,919
USA
6,637
United States
6,346
Online-Handel
5,994
Online retailing
5,980
Deutschland
5,461
Social Web
5,264
Social web
5,261
Germany
5,114
Online-Marketing
4,735
Internet marketing
4,722
Einzelhandel
4,495
Retail trade
4,453
Brand
4,372
Markenartikel
4,356
Electronic Commerce
4,113
Experiment
4,089
E-commerce
3,988
Advertising effects
3,754
Verbraucherverhalten
3,589
Advertising
3,135
Vertrauen
3,123
Confidence
3,104
Werbung
3,039
Virales Marketing
3,018
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Undetermined
1,819
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652
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3,064
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727
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German
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Gierl, Heribert
27
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
20
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Gröppel-Klein, Andrea
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Phau, Ian
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Meyer, Frederik
8
Poels, Karolien
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
148
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
93
Journal of advertising research
78
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
69
Journal of promotion management : JPM
63
Psychology & marketing
63
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
54
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
The journal of consumer marketing
28
Marketing : ZFP ; journal of research and management
27
International journal of hospitality management
26
The journal of brand management : an international journal
26
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,769
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
2
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Saved in:
3
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
4
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
5
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
6
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
7
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
8
The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell
;
Mabry-Flynn, Amanda
;
Shen, Hongmei
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
Saved in:
9
Investigating the quality of online advertisement : a model of evaluation criteria
Tsironis, Loukas K.
- In:
International journal of decision sciences, risk and …
9
(
2020
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10012507888
Saved in:
10
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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