Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
impact on consumers' perceptions of psychological ownership, brand trust and brand attitude. Notably, the customer …'s psychological ownership, brand trust, and brand attitude significantly mediate celebrity endorsement and luxury brand purchase …, brand trust, and brand attitude) that can significantly enhance customer's confidence and purchase intentions of luxury …
