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Werbewirkung
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23
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Wu, Linwan
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Journal of promotion management : JPM
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Journal of advertising research
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
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International journal of consumer studies
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Journal of marketing research
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ECONIS (ZBW)
3,639
EconStor
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USB Cologne (EcoSocSci)
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OLC EcoSci
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1
Seasonality in the consumer response to
milk
advertising : implications for
milk
promotion policy
Kinnucan, Henry W.
;
Forker, Olan D.
-
1982
Persistent link: https://www.econbiz.de/10002218500
Saved in:
2
The impact of advertising fresh
milk
has on consumers' behaviour of the Thessaloniki City population
Papaioannou, Ioannis
;
Tzimitra-Kalogianni, Irene
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 322-334
Persistent link: https://www.econbiz.de/10011664553
Saved in:
3
Impact of generic
milk
advertising on New York State markets, 1986 - 2000
Kaiser, Harry M.
;
Chung, Chanjin
-
2002
Persistent link: https://www.econbiz.de/10001674332
Saved in:
4
Conceptualization and measurement of consumers' objection to dairy products consumption in Israel : a new approach for understanding and relating to anti-dairy products
Mishali, Moshe
;
Avrech, Tova
;
Igra, Libby
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011536175
Saved in:
5
The effect of different levels of promotional expenditures on sales of fluid
milk
Clement, Wendell E.
;
Henderson, P. L.
;
Eley, C. P.
-
1965
Persistent link: https://www.econbiz.de/10001549748
Saved in:
6
Impacts of duo-regional generic advertising of social media on consumer preference
Chen, Xuqi
;
Yan, Heng
;
Gao, Zhifeng
;
Jiang, Yuan
- In:
Agribusiness : an international journal
38
(
2022
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10012816684
Saved in:
7
Dairy sales data and other data needed to measure effectiveness of dairy advertising : (including an inventory of available data)
Forker, Olan D.
;
Liu, Donald J.
;
Hurst, Susan J.
-
1987
Persistent link: https://www.econbiz.de/10000749570
Saved in:
8
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
9
Measuring the impacts of generic fluid
milk
and dairy marketing
Kaiser, Harry M.
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375644
Saved in:
10
Estimating threshold effects of US generic fluid
milk
advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
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