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Assessing the effect of narrat...
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Werbewirkung
eWOM
299
Viral marketing
276
Virales Marketing
274
Consumer behaviour
244
Konsumentenverhalten
242
Internet marketing
194
Online-Marketing
193
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33
Hotel industry
32
Hotellerie
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Narrative Methode
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Narrative method
28
electronic word of mouth
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Service quality
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narrative transportation
26
online reviews
25
Advertising effects
24
Data mining
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Dienstleistungsqualität
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social media
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Holiday behaviour
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Septianto, Felix
2
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Dens, Nathalie
1
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Flavián Blanco, Carlos
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Huh, Jisu
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
International journal of internet marketing and advertising : IJIMA
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of promotion management : JPM
1
Journal of strategic marketing
1
Market : review for marketing theory and practice
1
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ECONIS (ZBW)
24
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1
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
3
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
4
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
5
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
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6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
The persuasiveness of guilt appeals over time : pathways to delayed compliance
Antonetti, Paolo
;
Baines, Paul
;
Jain, Shailendra Pratap
- In:
Journal of business research : JBR
90
(
2018
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011881973
Saved in:
8
Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
Saved in:
9
How the eyes connect to the heart : the influence of eye gaze direction on advertising effectiveness
To, Rita Ngoc
;
Patrick, Vanessa M.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10012594298
Saved in:
10
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
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