Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The interaction effects of soc...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Social Web
20,181
Social web
20,147
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Advertising
10,327
Konsumentenverhalten
9,209
Consumer behaviour
9,187
Soziale Norm
5,025
Social norm
4,738
Advertising effects
4,652
Theorie
3,248
Electronic Commerce
3,222
Theory
3,150
E-commerce
3,028
Viral marketing
2,867
Virales Marketing
2,865
Markenführung
2,817
Brand management
2,806
Beziehungsmarketing
2,647
Relationship marketing
2,646
Online-Handel
2,614
Online retailing
2,610
Soziales Netzwerk
2,583
USA
2,437
Social network
2,392
Internet
2,367
Alkoholkonsum
2,318
United States
2,257
Alcohol consumption
2,243
Deutschland
2,231
Marketingmanagement
1,895
Marketing management
1,856
Social media
1,715
Digitalisierung
1,710
Marketing
1,705
Germany
1,704
social media
1,667
Digitization
1,647
more ...
less ...
Online availability
All
Undetermined
2,042
Free
921
Type of publication
All
Article
3,496
Book / Working Paper
1,218
Journal
10
Type of publication (narrower categories)
All
Article in journal
3,265
Aufsatz in Zeitschrift
3,265
Aufsatz im Buch
229
Book section
229
Graue Literatur
190
Non-commercial literature
190
Working Paper
165
Arbeitspapier
153
Hochschulschrift
100
Thesis
58
Collection of articles of several authors
43
Sammelwerk
43
Aufsatzsammlung
19
Conference paper
18
Konferenzbeitrag
18
Konferenzschrift
16
Lehrbuch
15
Case study
13
Fallstudie
13
Ratgeber
13
Textbook
13
Guidebook
12
Bibliografie enthalten
8
Bibliography included
8
Reprint
8
Collection of articles written by one author
7
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
7
Sammlung
7
Mehrbändiges Werk
4
Multi-volume publication
4
Amtsdruckschrift
3
Government document
3
Handbook
2
Handbuch
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
more ...
less ...
Language
All
English
4,467
German
251
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Eisend, Martin
21
Pelsmacker, Patrick de
21
Wilbur, Kenneth C.
20
Septianto, Felix
18
Gierl, Heribert
17
Rosengren, Sara
17
Diehl, Sandra
16
Taylor, Charles Raymond
16
Yoon, Hye Jin
16
Tucker, Catherine
15
Yoon, Sukki
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Sahni, Navdeep S.
13
Sayedi, Amin
13
Stafford, Marla Royne
13
Terlutter, Ralf
13
Bellman, Steven
12
Dens, Nathalie
12
Ghose, Anindya
12
Jerath, Kinshuk
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Russo, Antonio
12
Choi, Yung Kyun
11
Esch, Franz-Rudolf
11
Evans, Nathaniel J.
11
Hudders, Liselot
11
Lewis, Randall A.
11
Pauwels, Koen
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Goldfarb, Avi
10
Malik, Garima
10
Mueller, Barbara
10
Okazaki, Shintaro
10
Campbell, Colin L.
9
D'Annunzio, Anna
9
more ...
less ...
Institution
All
National Bureau of Economic Research
14
Springer Fachmedien Wiesbaden
12
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutschland / Bundesministerium für Gesundheit
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Market Research Society
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
172
International journal of advertising : the quarterly review of marketing communications
142
Journal of advertising research
142
Journal of business research : JBR
134
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of promotion management : JPM
65
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
63
Psychology & marketing
52
Journal of retailing and consumer services
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of current issues and research in advertising : JCIRA
39
European journal of marketing : EJM
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of marketing research : JMR
34
Health marketing quarterly
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of current issues and research in advertising
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Young consumers : insight and ideas for responsible marketers
26
Journal of global marketing
24
Journal of marketing
24
Journal of advertising
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
22
Journal of international consumer marketing
21
The journal of consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Marketing : ZFP ; journal of research and management
19
Information systems research : ISR
18
International journal of consumer studies
18
Quantitative marketing and economics : QME
18
Marketing intelligence & planning
17
International journal of electronic commerce : IJEC
16
The journal of product & brand management
16
International journal of hospitality management
15
more ...
less ...
Source
All
ECONIS (ZBW)
4,686
USB Cologne (EcoSocSci)
20
EconStor
14
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
4,724
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media
advertising
: the role of personal and societal norms in page like ads on
Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
3
Going native on
Facebook
: a content analysis of sponsored messages on undergraduate student
Facebook
pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
4
Personality types and
Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
7
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
Saved in:
8
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
9
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of
Facebook
users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
10
A framework for
Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
