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Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002
Persistent link: https://www.econbiz.de/10001690236
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
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A model of a patron's innovativeness formation toward a chain restaurant brand
Hyun, Sean Sunghyup; Han, Heesup - In: International journal of contemporary hospitality management 24 (2012) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10009544227
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan; Marette, Stéphan; Beghin, John C. - In: Nontariff measures with market imperfections : trade …, (pp. 73-98). 2013
Persistent link: https://www.econbiz.de/10009789620
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Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
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A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Piao, Zhenxian Zoey; Kang, Gi Won; Kim, Sungeun; Bai, Billy - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 4, pp. 622-638
Persistent link: https://www.econbiz.de/10014633666