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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,816
Konsumentenverhalten
81,366
Brand management
17,810
Markenführung
17,397
Marketingmanagement
17,195
Marketing management
16,604
Theorie
12,684
Theory
12,507
Relationship marketing
11,177
Beziehungsmarketing
11,125
Markenimage
9,398
Brand image
9,339
Markenartikel
9,315
Brand
8,276
Deutschland
7,046
USA
6,779
United States
6,464
Germany
6,414
Marketing
6,123
Social Web
6,122
Social web
6,117
Online-Marketing
6,116
Customer satisfaction
6,061
Internet marketing
6,047
Kundenzufriedenheit
5,887
Online-Handel
5,833
Online retailing
5,822
Einzelhandel
4,817
Retail trade
4,742
Service quality
4,645
Dienstleistungsqualität
4,590
Advertising effects
4,275
Electronic Commerce
4,144
E-commerce
3,976
Werbung
3,938
Advertising
3,909
Verbraucherverhalten
3,609
Market segmentation
3,608
Experiment
3,524
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735
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Gierl, Heribert
29
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
27
Dens, Nathalie
24
Septianto, Felix
23
Bauer, Hans H.
17
Huber, Frank
17
Diehl, Sandra
16
Pauwels, Koen
16
Reijmersdal, Eva A. van
13
Dahlén, Micael
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Rosengren, Sara
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Stafford, Marla Royne
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Romaniuk, Jenni
9
Smit, Edith G.
9
Srinivasan, Shuba
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Chan, Kara
8
Chandon, Pierre
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachhochschule Reutlingen / European School of Business
3
Erasmus Research Institute of Management
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
154
Journal of marketing communications
147
International journal of advertising : the review of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
99
Journal of advertising research
82
Psychology & marketing
74
Journal of retailing and consumer services
73
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
70
Journal of advertising : official publication of the American Academy of Advertising
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing research : JMR
44
Marketing letters : a journal of research in marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
European journal of marketing : EJM
36
The journal of product & brand management
36
Marketing : ZFP ; journal of research and management
35
SpringerLink / Bücher
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
The journal of consumer marketing
29
Health marketing quarterly
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
25
Journal of global marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Journal of marketing
23
European journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer behaviour : an international research review
20
International journal of sports marketing & sponsorship
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of the Academy of Marketing Science
18
International journal of consumer studies
17
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ECONIS (ZBW)
4,303
EconStor
15
USB Cologne (EcoSocSci)
15
OLC EcoSci
2
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1
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
2
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
3
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
7
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
8
The effects of adjacent competitors and promotion on
brand
sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
9
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
10
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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