Kołaszewska, Izabela; Kacprzak, Agnieszka - In: Journal of marketing and consumer behaviour in emerging … (2022) 2/15, pp. 4-23
The phenomenon of internet influencers is among the most discussed issues in marketing to children. The amount of time children spend on the internet increases every year, which increases the risk of becoming the target of influencer marketing. Studying the impact of influencers on children is...
