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~subject:"Werbewirkung"
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Usability Review of Corporate...
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Subject
All
Werbewirkung
Vertrauen
15,991
Confidence
15,976
Online-Marketing
12,752
Internet marketing
12,637
Consumer behaviour
6,479
Konsumentenverhalten
6,477
Social Web
6,004
Social web
6,004
Electronic Commerce
2,764
Relationship marketing
2,743
Beziehungsmarketing
2,741
E-commerce
2,622
Online retailing
2,476
Online-Handel
2,476
Advertising effects
2,120
Trust
1,974
Theorie
1,904
Theory
1,903
Brand management
1,900
Markenführung
1,900
Viral marketing
1,859
Virales Marketing
1,858
Experiment
1,849
Werbung
1,801
Advertising
1,800
trust
1,723
Internet
1,425
Markenimage
1,206
Deutschland
1,205
Brand image
1,201
Marketingmanagement
1,193
Marketing management
1,180
Germany
1,174
USA
1,077
United States
1,072
Soziales Netzwerk
1,030
Customer satisfaction
1,018
Kundenzufriedenheit
1,018
Social capital
1,016
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Online availability
All
Undetermined
983
Free
450
Type of publication
All
Article
1,638
Book / Working Paper
486
Type of publication (narrower categories)
All
Article in journal
1,520
Aufsatz in Zeitschrift
1,520
Aufsatz im Buch
117
Book section
117
Graue Literatur
88
Non-commercial literature
88
Arbeitspapier
80
Working Paper
80
Hochschulschrift
36
Thesis
20
Collection of articles of several authors
12
Sammelwerk
12
Guidebook
11
Ratgeber
11
Case study
10
Fallstudie
10
Aufsatzsammlung
7
Conference paper
7
Konferenzbeitrag
7
Amtsdruckschrift
3
Collection of articles written by one author
3
Government document
3
Lehrbuch
3
Sammlung
3
Textbook
3
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
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Language
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English
2,043
German
81
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Huh, Jisu
6
Kim, Jooyoung
6
Rao, Justin M.
6
Schwartz, Eric M.
6
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Institution
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National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the review of marketing communications
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
58
Journal of marketing communications
58
Journal of business research : JBR
54
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of retailing and consumer services
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Journal of advertising : official publication of the American Academy of Advertising
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
CESifo working papers
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of the Academy of Marketing Science
8
Marketing : ZFP ; journal of research and management
8
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Source
All
ECONIS (ZBW)
2,124
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1
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
3
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
4
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
5
The impact of advertising,
trustworthiness
, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
7
In ads we trust : religiousness as a predictor of advertising
trustworthiness
and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
8
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
9
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
10
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
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