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~subject:"Werbewirkung"
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Cross-cultural buyer behavior
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Werbewirkung
Advertising
54
Werbung
47
Consumer behaviour
32
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32
Advertising effects
29
USA
28
United States
26
International marketing
18
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English
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Taylor, Charles Raymond
23
Taylor, Charles Robert
4
Mueller, Barbara
3
Chu, Kyounghee
2
Kim, Ji Yoon
2
Lee, Doo-Hee
2
Okazaki, Shintaro
2
Schwaiger, Manfred
2
Bergvist, Lars
1
Borenstein, Benjamin E.
1
Campbell, Randall C.
1
Capella, Michael L.
1
Cho, Yoon-Na
1
Choi, Jieun
1
Choi, Yung Kyun
1
Costello, John P.
1
Diehl, Sandra
1
Franke, George R.
1
Hock, Stefan J.
1
Kim, Seoyoung
1
Ko, Eunju
1
Lee, Doo-hee
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Longwell, Lance S.
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Lou, Chen
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Mueller, Sophia
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Raithel, Sascha
1
Sarstedt, Marko
1
Schirmer, Nadine Andrea
1
Terlutter, Ralf
1
Yeu, Minsun
1
Yi, Tu-hǔi
1
Yoon, Hee-sook
1
Zhang, Hao
1
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International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
AMS review : official publication of the Academy of Marketing Science
1
International marketing : emerging markets
1
Journal of international marketing
1
Journal of strategic marketing
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Social and environmental issues in advertising
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ECONIS (ZBW)
29
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1
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
2
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
3
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
4
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
5
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
6
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
8
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
9
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
10
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
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