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Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442

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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services

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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores

Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361

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Mapping the customer journey : lessons learned from graph-based online attribution modeling

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Inclusive advertising for a better world

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Targeted Online Advertising : Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Schumann, Jan Hendrik; Wangenheim, Florian V.; Groene, … - 2014

The Internet is dominated by free web services that depend on advertising revenues and need powerful marketing tools to support their business models. Targeted online advertising enables websites to increase their advertising revenues by selectively displaying advertisements according to...

Persistent link: https://www.econbiz.de/10014151933