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~subject:"Werbewirkung"
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Werbewirkung
Latin America
27,265
Lateinamerika
24,892
Bibliometrie
20,306
Bibliometrics
20,287
Argentinien
15,221
Werbung
13,918
Advertising
11,391
Argentina
11,324
Krieg
4,712
Advertising effects
4,012
Consumer behaviour
3,888
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3,807
Konsumentenverhalten
3,775
USA
3,732
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3,698
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3,642
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3,442
Welt
3,287
World
3,264
Karibischer Raum
2,951
Caribbean countries
2,943
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2,521
Economic growth
2,425
Entwicklung
2,249
Brasilien
2,155
Economic development
2,153
Deutschland
2,147
Internet marketing
2,131
Online-Marketing
2,128
Brazil
2,086
Wirtschaftspolitik
2,030
Kriegswirtschaft
1,794
Chile
1,616
Economic policy
1,580
Innovation
1,560
Mexico
1,536
Internationale Wirtschaftsbeziehungen
1,529
Mexiko
1,517
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Gierl, Heribert
21
Pelsmacker, Patrick de
20
Septianto, Felix
19
Eisend, Martin
18
Rosengren, Sara
18
Dahlén, Micael
17
Diehl, Sandra
17
Kaiser, Harry M.
14
Reijmersdal, Eva A. van
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Rozendaal, Esther
13
Terlutter, Ralf
13
Torres, Ivonne M.
13
Dens, Nathalie
12
Mueller, Barbara
12
Bellman, Steven
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Poels, Karolien
10
Sayedi, Amin
10
Smit, Edith G.
10
Boerman, Sophie C.
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Campbell, Colin L.
8
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Springer Fachmedien Wiesbaden
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IP Deutschland GmbH <Köln>
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
133
Journal of business research : JBR
123
Journal of marketing communications
121
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of advertising research
103
Journal of promotion management : JPM
60
Journal of promotion management : innovations in planning and applied research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
47
International journal of internet marketing and advertising : IJIMA
42
Journal of current issues and research in advertising : JCIRA
41
European journal of marketing : EJM
38
Journal of retailing and consumer services
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Health marketing quarterly
31
Journal of marketing research : JMR
28
Journal of global marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
International journal of consumer studies
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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ECONIS (ZBW)
4,044
USB Cologne (EcoSocSci)
23
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
The impact of the Great Recession on financial services
advertising
: an exploratory study
Swani, Kunal
;
Iyer, Easwar S.
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
Saved in:
2
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
A content analysis of fear appeal
advertising
in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
6
Preliminary investigation of the communication effects of "taboo" themes in
advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
7
Exploring textual modes, imagery and claims in B to B and B to C print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
8
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
9
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
10
Perfect mothers? : the description of mothers in food
advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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