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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Personality types and Facebook advertising : an exploratory study
Clark, Lillian; Çallı, Levent - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B. - In: International journal of internet marketing and … 12 (2018) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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Advertising on social network sites : a structural equation modelling approach
Saxena, Anant; Khanna, Uday - In: Vision : the journal of business perspective 17 (2013) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
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Factors affecting advertising value on social networking sites : an empirical evidence
Kumar, Arun; Pandey, Mrinalini - In: International journal of economic research 13 (2016) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10011560544