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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.; Naikwade, Shital Sainath - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan; Xi, Wanyu - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
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Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
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Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée; Pacheco, Barney G. - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10015062847