Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to … respondents expressed a desire to visit the location and used language which was evocative and connective. Those who did not or … who were turned off by the advertisement's content expressed themselves in language which terminated further engagement …

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an … advertising messages in print, electronic, and digital form …