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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
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10
Markenartikel
10
USA
10
Internet marketing
9
Online-Marketing
9
United States
9
Advertising
8
Marketing management
8
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8
Werbung
8
Customer integration
6
Kundenintegration
6
Marketing
5
Social Web
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Social web
5
Communication media
4
Decision
4
Entscheidung
4
Kommunikationsmedien
4
Marktforschung
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Innovation
3
Media usage
3
Mediennutzung
3
Product information
3
Produktinformation
3
Advertising planning
2
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English
11
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Calder, Bobby J.
9
Malthouse, Edward C.
7
Sternthal, Brian
2
Isaac, Mathew S.
1
Lee, Angela Y.
1
Rucker, Dereck D.
1
Schaedel, Ute
1
Wang, Jing
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J. L. Kellogg Graduate School of Management
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Cutting edge international research
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kellogg on advertising & media : the Kellogg School of Management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Medien im Marketing : Optionen der Unternehmenskommunikation
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The handbook of communication engagement
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ECONIS (ZBW)
11
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1
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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2
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
3
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
4
Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
Saved in:
5
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
Saved in:
6
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
7
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
8
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
9
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
10
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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