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~subject:"Werbewirkung"
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Subject
All
Werbewirkung
Deutschland
459,372
Germany
242,563
Relationship marketing
30,263
Beziehungsmarketing
29,603
Theorie
28,957
Theory
27,986
Service quality
23,267
Dienstleistungsqualität
22,537
Consumer behaviour
20,404
Konsumentenverhalten
20,293
Vertrauen
20,126
Confidence
19,485
Schätzung
16,929
Estimation
14,979
USA
14,703
Großbritannien
13,754
Recht
12,454
United States
12,403
United Kingdom
11,567
Deutschland <Bundesrepublik>
11,206
Customer satisfaction
11,042
Kundenzufriedenheit
10,600
Frankreich
10,481
EU-Staaten
10,320
EU countries
9,812
Welt
8,294
France
7,993
Vergleich
7,969
Geschichte
7,816
World
7,737
Bank
7,554
Innovation
7,544
KMU
7,285
Wirkungsanalyse
7,208
Comparison
7,190
SME
7,161
Impact assessment
6,581
Arbeitsmarkt
6,167
Lieferantenmanagement
6,022
Unternehmen
6,011
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Online availability
All
Undetermined
326
Free
124
Type of publication
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Article
576
Book / Working Paper
378
Journal
6
Type of publication (narrower categories)
All
Article in journal
465
Aufsatz in Zeitschrift
465
Hochschulschrift
155
Thesis
125
Aufsatz im Buch
109
Book section
109
Graue Literatur
83
Non-commercial literature
83
Working Paper
56
Arbeitspapier
47
Collection of articles of several authors
22
Sammelwerk
22
Aufsatzsammlung
17
Case study
12
Fallstudie
12
Bibliografie enthalten
11
Bibliography included
11
Guidebook
6
Ratgeber
6
Dissertation u.a. Prüfungsschriften
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Collection of articles written by one author
3
Conference paper
3
Conference proceedings
3
Konferenzbeitrag
3
Konferenzschrift
3
Lehrbuch
3
Sammlung
3
Textbook
3
Adressbuch
2
Directory
2
Elektronischer Datenträger
2
Handbook
2
Handbuch
2
Abstract
1
Accompanied by computer file
1
Article
1
CD-ROM, DVD
1
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Language
All
English
569
German
390
Undetermined
3
Author
All
Bauer, Hans H.
20
Esch, Franz-Rudolf
15
Diehl, Sandra
13
Gierl, Heribert
9
Gröppel-Klein, Andrea
9
Huber, Frank
9
Nufer, Gerd
9
Terlutter, Ralf
9
Drengner, Jan
6
Görtz, Gunnar
6
Mueller, Barbara
6
Nöcker, Ralf
6
Woisetschläger, David
6
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Mäder, Ralf
5
Neumann, Marcus M.
5
Schwarz, Uta
5
Silberer, Günter
5
Weinberg, Peter
5
Bambauer, Silke
4
Ceyp, Michael
4
Eschweiler, Maurice
4
Germelmann, Claas Christian
4
Hoffmann, Stefan
4
Häusel, Hans-Georg
4
Kaiser, Ulrich
4
Langner, Tobias
4
Meyer, Frederik
4
Praxmarer-Carus, Sandra
4
Sander, Matthias
4
Schlichthorst, Marisa
4
Schnoor, Anje
4
Schwaiger, Manfred
4
Schäfers, Tobias
4
Zanger, Cornelia
4
Burmann, Christoph
3
Büschken, Joachim
3
Dudzik, Thade
3
Eiben, Immo
3
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Institution
All
Springer Fachmedien Wiesbaden
8
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
Technische Universität Braunschweig
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Consumer Research Institute, inc.
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Gruner + Jahr AG & Co, Marketing Service
1
Springer Gabler <Firma>
1
The Nielsen Company (Germany)
1
UVK Verlagsgesellschaft mbH
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
All
SpringerLink / Bücher
32
Journal of business research : JBR
24
Gabler Edition Wissenschaft
16
International journal of advertising : the review of marketing communications
12
International journal of internet marketing and advertising : IJIMA
12
Springer eBook Collection / Business and Economics
12
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
11
Journal of promotion management : innovations in planning and applied research
11
Marketing : ZFP ; journal of research and management
11
Psychology & marketing
11
The journal of product & brand management
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of retailing and consumer services
9
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
9
Journal of marketing communications
8
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
European journal of marketing : EJM
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
7
Journal of marketing management : MM
7
The journal of brand management : an international journal
7
Berichte aus der Betriebswirtschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
International advertising and communication : current insights and empirical findings
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of current issues and research in advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
5
Asia Pacific journal of marketing and logistics
5
Cogent business & management
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of internet commerce
5
Services marketing quarterly
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
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Source
All
ECONIS (ZBW)
940
EconStor
11
USB Cologne (EcoSocSci)
8
OLC EcoSci
1
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1
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Auswirkungen des Sponsorings auf die
Kundenbindung
im Finanzdienstleistungsbereich : eine empirische Studie
Steiner-Kogrina, Anastasia
-
2004
Persistent link: https://www.econbiz.de/10002434052
Saved in:
3
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
4
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
5
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
6
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
7
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
8
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
9
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
10
The use of portraits and performance statements of service providers in marketing communications
Choi, Beom Joon
;
Rosen, Dennis L.
;
La, Suna
- In:
Services marketing quarterly
33
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009508523
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