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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,207
Youth
9,039
Theory
9,035
Jugendliche
8,930
Beziehungsmarketing
8,901
Relationship marketing
8,887
Markenführung
7,450
Brand management
7,447
Markenimage
6,600
Brand image
6,578
USA
5,858
Social Web
5,661
Social web
5,656
Online-Handel
5,621
Online retailing
5,606
Kundenzufriedenheit
5,541
Customer satisfaction
5,538
United States
5,469
Online-Marketing
5,080
Internet marketing
5,049
Deutschland
4,957
Viral marketing
4,768
Virales Marketing
4,758
Dienstleistungsqualität
4,378
Service quality
4,375
Germany
4,247
Brand
4,241
Markenartikel
4,234
Einzelhandel
4,109
Retail trade
4,031
Electronic Commerce
3,675
Advertising effects
3,664
Verbraucherverhalten
3,560
E-commerce
3,558
Experiment
3,523
Emotion
3,207
Werbung
3,054
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Online availability
All
Undetermined
1,748
Free
649
Type of publication
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Article
2,970
Book / Working Paper
732
Journal
3
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Article in journal
2,815
Aufsatz in Zeitschrift
2,815
Aufsatz im Buch
144
Book section
144
Graue Literatur
138
Non-commercial literature
138
Hochschulschrift
118
Working Paper
112
Arbeitspapier
101
Thesis
87
Conference paper
23
Konferenzbeitrag
23
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
7
Fallstudie
7
Dissertation u.a. Prüfungsschriften
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Reprint
5
Amtsdruckschrift
3
Conference proceedings
3
Government document
3
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2
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2
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1
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1
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1
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1
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English
3,502
German
195
French
3
Undetermined
3
Polish
2
Russian
1
Spanish
1
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Author
All
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
15
Pauwels, Koen
14
Yoon, Sukki
13
Chan, Kara
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Reijmersdal, Eva A. van
11
Torres, Ivonne M.
11
Wu, Linwan
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
Jang, Soocheong
8
Kim, Kacy K.
8
Phau, Ian
8
Rozendaal, Esther
8
Sahni, Navdeep S.
8
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National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
145
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
Journal of advertising research
66
Journal of promotion management : JPM
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of marketing research : JMR
39
European journal of marketing : EJM
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Young consumers : insight and ideas for responsible marketers
26
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
International journal of consumer studies
18
Journal of global marketing
18
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of sports marketing & sponsorship
15
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Source
All
ECONIS (ZBW)
3,678
EconStor
13
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
Showing
1
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10
of
3,705
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date (oldest first)
1
Investigating combined effect of
WOM
and
eWOM
: role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
2
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
3
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
4
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
5
Consumer attitude formation from
eWOM
: interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
8
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
9
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Investigating the impact of television advertising and
eWOM
on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
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