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Celebrity endorsement influence on destination image

Marković, Ivana; Radosavljević, Gordana; … - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 66-74

Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend …. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image … according to their own or others' experiences and information related to the destination, one option to provide destination …

Persistent link: https://www.econbiz.de/10014246621

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

The language of champagne in nineteenth-century Britain

Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220

Persistent link: https://www.econbiz.de/10014446708

Assessing the Impact of Online Advertising Towards Domestic Travel Intention : In the Face of COVID-19 Pandemic

Ekanayake, E.M.T.B; Fernando, Imali - 2021

Tourism is a collection of activities, services, and industries that deliver a travel experience comprising transportation, accommodation, food and beverage, entertainment, and other hospitality services provided for individuals or groups traveling away from home. Despite this, Online...

Persistent link: https://www.econbiz.de/10013215424

Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan

Tseng, Li-yu; Lee, Tian-shyug - In: Advances in management & applied economics 3 (2013) 3, pp. 259-277

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...

Persistent link: https://www.econbiz.de/10009759740

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions : A Multi-Experiment Analysis

Rajagopal, Dr - 2008

The psychographic variables like emotions associated with the brand image constitute the personality of a brand. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in personality creation. Information inflow on brands and...

Persistent link: https://www.econbiz.de/10012727247

FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

Hariyana, Nanik - 2017

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with...

Persistent link: https://www.econbiz.de/10012951034

The Moderating Roles of Chinese Consumers' Social System Confidence on the Effects of Achievement Values Reflected in a Brand and Its Advertising on Brand Attitudes

Choi, Nak-Hwan - 2017

As the market is playing an increasingly important role in the Chinese economy, we ask which value the Chinese people will support, what effect the endorsed value (i.e., achievement) will have on consumers' social system confidence, and how brand symbolism can function in adapting to the social...

Persistent link: https://www.econbiz.de/10012952358

Effect of Complementary Product Fit and Brand Awareness on Brand Attitude After M&As : Word of Mouth as a Moderator

Lee, Hsiang-Ming - 2019

The main purpose of this study was to examine how complementary product fit and awareness influence brand attitude after Mergers and acquisitions (M&As). The study also examined the moderating effect of word of mouth. A survey was conducted with 411 respondents (162 males and 249 females), who...

Persistent link: https://www.econbiz.de/10012898834

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