//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: luxury marketin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Marketing
31,286
Brand management
17,508
Markenführung
17,094
Theorie
11,700
Theory
11,531
Relationship marketing
10,187
Beziehungsmarketing
10,126
Markenimage
9,050
Brand image
8,993
Deutschland
6,837
Marketingmanagement
6,444
Markenartikel
6,402
USA
6,364
Brand
6,339
Marketing management
6,224
Germany
6,188
United States
5,965
Customer satisfaction
5,841
Social Web
5,672
Social web
5,666
Kundenzufriedenheit
5,641
Online-Marketing
5,601
Internet marketing
5,578
Online-Handel
5,536
Online retailing
5,523
Einzelhandel
4,673
Retail trade
4,551
Service quality
4,485
Dienstleistungsqualität
4,419
Electronic Commerce
4,073
Advertising effects
3,987
Werbung
3,930
Advertising
3,881
E-commerce
3,759
Verbraucherverhalten
3,632
Experiment
3,416
Emotion
3,339
more ...
less ...
Online availability
All
Undetermined
1,867
Free
689
Type of publication
All
Article
3,150
Book / Working Paper
891
Journal
8
Type of publication (narrower categories)
All
Article in journal
2,951
Aufsatz in Zeitschrift
2,951
Aufsatz im Buch
187
Book section
187
Hochschulschrift
177
Graue Literatur
157
Non-commercial literature
157
Thesis
126
Working Paper
122
Arbeitspapier
112
Collection of articles of several authors
37
Sammelwerk
37
Aufsatzsammlung
23
Conference paper
23
Konferenzbeitrag
23
Lehrbuch
20
Case study
15
Fallstudie
15
Textbook
15
Bibliografie enthalten
10
Bibliography included
10
Collection of articles written by one author
9
Dissertation u.a. Prüfungsschriften
9
Sammlung
9
Konferenzschrift
6
Guidebook
5
Ratgeber
5
Reprint
5
Conference proceedings
4
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Government document
2
Article
1
Bibliografie
1
CD-ROM, DVD
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
more ...
less ...
Language
All
English
3,701
German
338
Undetermined
7
French
2
Polish
2
Spanish
2
Italian
1
Russian
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
26
Gierl, Heribert
25
Dens, Nathalie
23
Septianto, Felix
23
Esch, Franz-Rudolf
19
Bauer, Hans H.
17
Diehl, Sandra
16
Huber, Frank
16
Pauwels, Koen
14
Matthes, Jörg
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Stafford, Marla Royne
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Reijmersdal, Eva A. van
9
Romaniuk, Jenni
9
Rosengren, Sara
9
Terlutter, Ralf
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Klapper, Daniel
8
Meyer, Frederik
8
Sahni, Navdeep S.
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachhochschule Reutlingen / European School of Business
4
Erasmus Research Institute of Management
3
Technische Universität Braunschweig
3
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
96
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
69
Journal of promotion management : JPM
66
Psychology & marketing
65
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
52
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
32
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
Marketing : ZFP ; journal of research and management
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of global marketing
20
International journal of sports marketing & sponsorship
18
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,014
USB Cologne (EcoSocSci)
20
EconStor
13
OLC EcoSci
2
Showing
1
-
10
of
4,049
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan
;
Zaman, Umer
- In:
Pakistan journal of commerce and social sciences
15
(
2021
)
3
,
pp. 586-613
endorsements as a modern
marketing
technique on customers' purchase of luxury brands. Applyingthe signaling theory and quantitative …
Persistent link: https://www.econbiz.de/10012655273
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->