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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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21,143
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12,913
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6,007
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4,419
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3,761
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Gierl, Heribert
26
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
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Torres, Ivonne M.
11
Wu, Linwan
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Yoon, Sukki
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Bauer, Hans H.
10
Dodoo, Naa Amponsah
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Naderer, Brigitte
10
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Zúñiga, Miguel Ángel
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Choi, Yung Kyun
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Evans, Nathaniel J.
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Rosengren, Sara
9
Sahni, Navdeep S.
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Wilbur, Kenneth C.
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Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
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Ilicic, Jasmina
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Jang, Soocheong
8
Terlutter, Ralf
8
Wen, Taylor Jing
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Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
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Universität Bremen
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
74
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
62
Journal of advertising research
60
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,739
EconStor
13
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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date (oldest first)
1
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
2
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
3
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
Saved in:
4
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
5
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
6
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
7
Customers' online shopping intention by watching AI-based deepfake advertisements
Sivathanu, Brijesh
;
Pillai, Rajasshrie
;
Metri, Bhimaraya
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013552687
Saved in:
8
Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine
;
Ghandour, Rajab
;
Histon, Wendy
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
Saved in:
9
The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
Saved in:
10
Empirical analysis of the impact of recommender systems on sales
Pathak, Bhavik
;
Garfinkel, Robert
;
Gopal, Ram D.
; …
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
2
,
pp. 159-188
Persistent link: https://www.econbiz.de/10008748337
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