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Werbewirkung
Consumer behaviour
83,153
Konsumentenverhalten
80,673
Marketing
31,431
Theorie
11,578
Theory
11,404
Relationship marketing
9,989
Beziehungsmarketing
9,918
Brand management
8,227
Markenführung
8,158
Brand image
6,861
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6,855
USA
6,074
Marketingmanagement
6,053
Deutschland
5,927
Customer satisfaction
5,855
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5,845
United States
5,681
Online-Handel
5,664
Kundenzufriedenheit
5,656
Online retailing
5,651
Germany
5,324
Social Web
5,140
Social web
5,135
Online-Marketing
5,129
Internet marketing
5,120
Markenartikel
4,616
Brand
4,577
Service quality
4,499
Einzelhandel
4,492
Dienstleistungsqualität
4,433
Retail trade
4,376
Electronic Commerce
4,070
Verbraucherverhalten
3,923
E-commerce
3,775
Advertising effects
3,741
Werbung
3,717
Advertising
3,679
Experiment
3,419
Emotion
3,283
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663
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263
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Gierl, Heribert
28
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Huber, Frank
15
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
5
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4
Erasmus Research Institute of Management
3
Technische Universität Braunschweig
3
Shaker Verlag
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
69
Journal of retailing and consumer services
67
Journal of advertising research
61
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
SpringerLink / Bücher
19
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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ECONIS (ZBW)
3,761
USB Cologne (EcoSocSci)
20
EconStor
13
OLC EcoSci
2
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1
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
2
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
3
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003819314
Saved in:
4
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
5
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
6
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
7
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
8
Essays zur managementorientierten Analyse und Bewertung von Carryover-Modellen
Köhler, Christine
-
2014
Persistent link: https://www.econbiz.de/10010405717
Saved in:
9
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
10
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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