We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand model that incorporates the level of product placement exposure for each cigarette brand. We...

Musicians are often left wondering how to design album art to attract sales. The general answer is that the album cover should “fit” the style of the song. However, what does this “fit” mean exactly is not clear. We propose that one element of the “matching in style” is emotional...