//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An investigation of bottom of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
80,350
Konsumentenverhalten
79,424
Value creation
13,880
Betriebliche Wertschöpfung
13,796
Theorie
11,661
Theory
11,442
Relationship marketing
10,203
Beziehungsmarketing
10,189
Motivation
9,623
Brand management
7,659
Markenführung
7,651
Mobilkommunikation
6,907
Mobile communications
6,853
Brand image
6,679
Markenimage
6,675
USA
5,988
Customer satisfaction
5,953
Kundenzufriedenheit
5,880
Deutschland
5,856
United States
5,741
Online-Handel
5,556
Social Web
5,545
Online retailing
5,544
Social web
5,543
Germany
5,439
Service quality
4,871
Dienstleistungsqualität
4,851
Online-Marketing
4,769
Internet marketing
4,745
Electronic Commerce
4,336
Brand
4,311
Markenartikel
4,302
Einzelhandel
4,244
Retail trade
4,196
E-commerce
4,074
Experiment
3,920
Kundenintegration
3,906
Customer integration
3,895
Advertising effects
3,593
more ...
less ...
Online availability
All
Undetermined
1,738
Free
638
Type of publication
All
Article
2,910
Book / Working Paper
718
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,760
Aufsatz in Zeitschrift
2,760
Aufsatz im Buch
141
Book section
141
Graue Literatur
131
Non-commercial literature
131
Hochschulschrift
121
Working Paper
106
Arbeitspapier
96
Thesis
89
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
6
Dissertation u.a. Prüfungsschriften
6
Fallstudie
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
more ...
less ...
Language
All
English
3,432
German
192
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
more ...
less ...
Author
All
Gierl, Heribert
24
Pelsmacker, Patrick de
23
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Bauer, Hans H.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
67
Journal of retailing and consumer services
67
Psychology & marketing
63
Journal of advertising research
61
Journal of promotion management : JPM
61
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing research : JMR
38
The journal of product & brand management
34
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,607
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
Showing
1
-
10
of
3,631
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
4
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
5
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
6
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
7
Addressing the personalization-privacy paradox : an empirical assessment from a field experiment on smartphone users
Sutanto, Juliana
;
Palme, Elia
;
Tan, Chuan-hoo
;
Phang, …
- In:
Management information systems : mis quarterly
37
(
2013
)
4
,
pp. 1141-1164
Persistent link: https://www.econbiz.de/10010225532
Saved in:
8
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
9
Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
10
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->