//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing analysis in sport bu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Sports marketing
2,087
Sportmarketing
2,069
Profisport
1,021
Professional sports
1,020
Sport
898
Sports
851
Consumer behaviour
713
Konsumentenverhalten
710
Football
501
Fußball
501
Sportveranstaltung
473
Sportorganisation
468
Sport organization
465
Sport event
462
Sponsorship
447
Sponsoring
446
Brand management
337
Markenführung
335
Markenimage
251
Brand image
250
Sportökonomik
205
Sports economics
201
Beziehungsmarketing
194
Relationship marketing
193
USA
169
Sportpolitik
167
Sport policy
166
United States
163
Deutschland
158
Germany
157
Advertising effects
145
Management
142
Social Web
130
Social web
130
Athletes
122
Sportler
122
Welt
117
World
117
Arbeitsgruppe
112
more ...
less ...
Online availability
All
Undetermined
58
Free
12
Type of publication
All
Article
128
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
119
Aufsatz in Zeitschrift
119
Aufsatz im Buch
10
Book section
10
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
2
Case study
2
Fallstudie
2
Hochschulschrift
2
Thesis
2
Working Paper
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
131
German
16
Author
All
Breuer, Christoph
6
Cheong, Yunjae
6
Kim, Kihan
5
Greenwell, T. Christopher
3
Heere, Bob
3
Leng, Ho Keat
3
Mazodier, Marc
3
Nufer, Gerd
3
Rumpf, Christopher
3
Asada, Akira
2
Ballouli, Khalid
2
Bisen, Ayush
2
Brandes, Leif
2
Calabuig Moreno, Ferran
2
Carrillat, François A.
2
Chatrath, Stefan
2
Cobbs, Joe
2
Drayer, Joris
2
Drengner, Jan
2
Dwyer, Brendan
2
Felbert, Aaron von
2
Hancock, Meg
2
Hartmann, Wesley R.
2
Hing, Nerilee
2
Kang, Joon Ho
2
Kaplanidou, Kyriaki
2
Kim, Hyuksoo
2
Kim, Yu Kyoum
2
Klapper, Daniel
2
Koo, Jakeun
2
Koronios, Konstantinos
2
Lamont, Matthew
2
Lee, Joon Sung
2
Lee, Younghan
2
McEvoy, Chad D.
2
Mogaji, Emmanuel
2
Morse, Alan L.
2
Ntasis, Lazaros
2
Nüesch, Stephan
2
Pyun, Do Young
2
more ...
less ...
Institution
All
Fachhochschule Reutlingen / European School of Business
1
Published in...
All
International journal of sports marketing & sponsorship
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sport management and marketing : IJSMM
7
Journal of business research : JBR
5
Sport management review
5
Sport, Business and Management : an international journal ; SBM
5
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of sports economics
2
Markenkommunikation und Beziehungsmarketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Berliner Reihe zum Marketing : Arbeitspapier
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Engaging consumers through branded entertainment and convergent media
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
EuroMed journal of business
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Innovation: organization & management : IOM
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of sport finance
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
more ...
less ...
Source
All
ECONIS (ZBW)
146
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
147
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
4
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
5
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
6
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
7
Athlete endorsement contracts : the impact of conventional stars
Fizel, John L.
;
McNeil, Chris R.
;
Smaby, Timothy
- In:
International advances in economic research : IAER ; an …
14
(
2008
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10003788373
Saved in:
8
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
9
Preisfindung für und Bewertung von Sportsponsorships
Chatrath, Stefan
;
Wengler, Stefan
-
2009
Persistent link: https://www.econbiz.de/10003884995
Saved in:
10
An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.
;
Morse, Alan L.
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->