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Werbewirkung
Electronic Commerce
23,631
Internet
21,715
E-commerce
21,016
Online-Marketing
12,947
Internet marketing
12,837
Online-Handel
11,083
Online retailing
11,038
Consumer behaviour
10,474
Konsumentenverhalten
10,254
Social Web
7,752
Social web
7,742
Terrorismus
5,862
Terrorism
5,538
Welt
4,427
World
4,361
Deutschland
4,051
Theorie
3,818
Theory
3,755
Germany
3,603
Relationship marketing
3,527
Beziehungsmarketing
3,499
USA
3,406
United States
3,232
Digitalisierung
2,557
Informationstechnik
2,506
Information technology
2,415
Digitization
2,332
Viral marketing
2,169
Virales Marketing
2,164
Advertising effects
2,150
Einzelhandel
1,983
Advertising
1,977
Werbung
1,968
Retail trade
1,928
Digitale Plattform
1,890
Digital platform
1,885
Brand management
1,853
Markenführung
1,847
Website
1,778
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981
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463
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Graue Literatur
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Arbeitspapier
85
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Thesis
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Fallstudie
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Ratgeber
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8
Konferenzbeitrag
8
Aufsatzsammlung
7
Amtsdruckschrift
3
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3
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3
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2
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1
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English
2,059
German
105
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1
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Russo, Antonio
12
Lewis, Randall A.
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
9
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Rozendaal, Esther
8
Rutz, Oliver J.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Choi, Yung Kyun
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Rao, Justin M.
6
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National Bureau of Economic Research
3
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
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International journal of advertising : the review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
58
Journal of marketing communications
56
Journal of business research : JBR
52
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of retailing and consumer services
27
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Psychology & marketing
17
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Electronic commerce research
12
European journal of marketing : EJM
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Marketing : ZFP ; journal of research and management
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Young consumers : insight and ideas for responsible marketers
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of retailing
9
Cogent business & management
8
European journal of marketing
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
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Source
All
ECONIS (ZBW)
2,155
USB Cologne (EcoSocSci)
5
EconStor
4
USB Cologne (business full texts)
1
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1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
5
Advertising and promotion on the
internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Attention and saliency on the
internet
: evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
Saved in:
8
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
9
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
10
Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem
;
Makui, Ahmad
- In:
International transactions in operational research : …
21
(
2014
)
5
,
pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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