Narrow search
Showing 1 - 10 of 3,691
Cover Image
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996
Persistent link: https://www.econbiz.de/10000957472
Cover Image
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Cover Image
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael - In: The European retail digest : the authoritative guide to … 53 (2007/08), pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
Cover Image
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Cover Image
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Cover Image
Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Wei, Yujie; Rickard, Mary Kay; Brown, Cheryl - In: Journal of food products marketing 21 (2015) 4, pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
Cover Image
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Cover Image
Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
Cover Image
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Cover Image
Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670