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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Electronic Commerce
23,038
E-commerce
20,666
Taiwan
14,110
Theorie
11,505
Theory
11,338
Online-Handel
11,082
Online retailing
11,037
Relationship marketing
10,129
Beziehungsmarketing
10,097
Brand management
7,634
Markenführung
7,593
USA
6,802
Brand image
6,739
Markenimage
6,696
United States
6,475
Deutschland
6,271
Internet
6,142
Customer satisfaction
6,139
Social Web
6,139
Social web
6,136
Kundenzufriedenheit
5,970
Online-Marketing
5,926
Internet marketing
5,861
Lebensmittel
5,818
Food
5,807
Germany
5,792
Service quality
5,124
Einzelhandel
5,082
Dienstleistungsqualität
5,078
Retail trade
4,994
China
4,519
Brand
4,317
Markenartikel
4,314
Advertising effects
3,650
Experiment
3,575
Verbraucherverhalten
3,573
Welt
3,338
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649
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742
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English
3,484
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199
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4
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2
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Chang, Chingching
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Technische Universität Braunschweig
3
Erasmus Research Institute of Management
2
Shaker Verlag
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising research
60
Journal of promotion management : JPM
60
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing letters : a journal of research in marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
39
The journal of product & brand management
34
European journal of marketing : EJM
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Young consumers : insight and ideas for responsible marketers
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,666
EconStor
12
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
Showing
1
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10
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3,691
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date (oldest first)
1
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
2
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
3
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael
- In:
The European retail digest : the authoritative guide to …
53
(
2007/08
),
pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
Saved in:
4
Ethnic minority consumers' responses to sales promotions in the packaged
food
market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
5
Attitudes of Indonesian mothers toward
food
advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
6
Effects of consumer weight level and advertising appeals on consumer attitude toward
food
and advertisements
Wei, Yujie
;
Rickard, Mary Kay
;
Brown, Cheryl
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
Saved in:
7
Buy what is advertised on television? : evidence from bans on child-directed
food
advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
8
Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros
;
Grunert, Klaus G.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
Saved in:
9
Congruity effects and moderating influences in nutrient-claimed
food
advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
10
Targeting the young
food
consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
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