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~subject:"Werbewirkung"
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Werbewirkung
Social Web
20,195
Social web
20,161
Vertrauen
16,747
Confidence
16,125
Online-Marketing
12,883
Internet marketing
12,661
Verhalten in Organisationen
9,236
Organizational behaviour
9,199
Konsumentenverhalten
9,169
Consumer behaviour
9,162
Nonprofit-Organisation
8,934
Nonprofit organization
8,128
Theorie
4,405
Deutschland
4,400
Theory
4,318
Germany
4,034
Relationship marketing
4,000
Beziehungsmarketing
3,998
Electronic Commerce
3,916
trust
3,728
E-commerce
3,688
Konzern
3,612
Trust
3,577
USA
3,449
Competence
3,368
United States
3,262
Kompetenz
3,171
Soziales Netzwerk
3,111
Online-Handel
3,093
Online retailing
3,088
Viral marketing
2,948
Virales Marketing
2,947
Corporate group
2,927
Social network
2,900
Markenführung
2,727
Brand management
2,717
Internet
2,501
Experiment
2,259
Advertising effects
2,247
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Online availability
All
Undetermined
1,043
Free
467
Type of publication
All
Article
1,745
Book / Working Paper
512
Type of publication (narrower categories)
All
Article in journal
1,620
Aufsatz in Zeitschrift
1,620
Aufsatz im Buch
123
Book section
123
Graue Literatur
92
Non-commercial literature
92
Working Paper
87
Arbeitspapier
83
Hochschulschrift
40
Thesis
23
Collection of articles of several authors
13
Sammelwerk
13
Case study
11
Fallstudie
11
Guidebook
11
Ratgeber
11
Conference paper
8
Konferenzbeitrag
8
Aufsatzsammlung
7
Amtsdruckschrift
3
Collection of articles written by one author
3
Government document
3
Lehrbuch
3
Sammlung
3
Textbook
3
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
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Language
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English
2,162
German
96
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
15
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Huh, Jisu
6
Kim, Jooyoung
6
King, Karen Whitehill
6
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Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
IGI Global
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the review of marketing communications
83
Journal of advertising research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of business research : JBR
64
Journal of marketing communications
59
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
43
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of retailing and consumer services
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of promotion management : JPM
26
Journal of marketing research : JMR
24
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Psychology & marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
14
Journal of electronic commerce research : JECR
13
Journal of marketing research
13
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Marketing intelligence & planning
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
The journal of product & brand management
9
CESifo working papers
8
European journal of marketing
8
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Source
All
ECONIS (ZBW)
2,252
EconStor
4
USB Cologne (EcoSocSci)
1
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1
You reap where you sow : a
trust
-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
2
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
3
Influencer advertising : facilitating poor-fitting influencer posts
Hawkins, Matthew A.
;
Saleem, Fathima Z.
- In:
Management decision
62
(
2024
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10014465689
Saved in:
4
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
Consumer responses to social media advertisements in two high-context cultures : effects of perceived
trust
, informativeness and intrusiveness
Kaynak, Erdener
;
Kara, Ali
;
AlSaleh, Dhoha A.
- In:
Journal of euromarketing
26
(
2017
)
3/4
,
pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
Saved in:
7
Online video advertisement avoidance : can interactivity help?
Hussain, Dildar
;
Lasage, Hélène
- In:
The journal of applied business research
30
(
2014
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
Saved in:
8
How an online gaming community advertises brands to members : the roles of relational bonds and
trust
transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
9
The impact of social media engagement on consumers'
trust
and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
10
Blind
trust
? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
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