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~subject:"Werbewirkung"
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A bibliometric investigation i...
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Subject
All
Werbewirkung
Consumer behaviour
83,869
Konsumentenverhalten
81,420
Bibliometrics
20,552
Bibliometrie
20,434
Children
18,850
Kinder
18,530
Theorie
10,708
Theory
10,525
Relationship marketing
9,247
Beziehungsmarketing
9,215
USA
7,749
Brand management
7,735
Markenführung
7,696
United States
7,206
Brand image
6,855
Markenimage
6,816
Customer satisfaction
5,812
Online-Handel
5,760
Deutschland
5,754
Online retailing
5,749
Kundenzufriedenheit
5,655
Germany
5,156
Social Web
5,100
Social web
5,098
Online-Marketing
4,731
Internet marketing
4,721
Service quality
4,614
Dienstleistungsqualität
4,570
Brand
4,390
Markenartikel
4,380
Gesundheit
4,341
Health
4,277
Einzelhandel
4,273
Retail trade
4,233
Experiment
3,879
Advertising effects
3,819
Electronic Commerce
3,795
E-commerce
3,689
Verbraucherverhalten
3,589
more ...
less ...
Online availability
All
Undetermined
1,847
Free
670
Type of publication
All
Article
3,117
Book / Working Paper
740
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,942
Aufsatz in Zeitschrift
2,942
Aufsatz im Buch
160
Book section
160
Graue Literatur
140
Non-commercial literature
140
Hochschulschrift
117
Working Paper
110
Arbeitspapier
100
Thesis
87
Conference paper
27
Konferenzbeitrag
27
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Collection of articles written by one author
9
Lehrbuch
9
Sammlung
9
Textbook
8
Case study
7
Fallstudie
7
Dissertation u.a. Prüfungsschriften
6
Konferenzschrift
6
Reprint
6
Bibliografie enthalten
5
Bibliography included
5
Amtsdruckschrift
3
Conference proceedings
3
Government document
3
Article
1
Doctoral Thesis
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
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Language
All
English
3,657
German
196
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
28
Gierl, Heribert
25
Septianto, Felix
23
Dens, Nathalie
22
Diehl, Sandra
17
Reijmersdal, Eva A. van
17
Hudders, Liselot
14
Rozendaal, Esther
14
Terlutter, Ralf
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Bakir, Aysen
12
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Boerman, Sophie C.
11
Buijzen, Moniek
11
Dahlén, Micael
11
Eisend, Martin
11
Evans, Nathaniel J.
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Ilicic, Jasmina
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Kulczynski, Alicia
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Cauberghe, Veroline
8
Chan, Kara
8
Ghose, Anindya
8
more ...
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Institution
All
National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
more ...
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Published in...
All
International journal of advertising : the review of marketing communications
147
Journal of business research : JBR
146
Journal of marketing communications
138
International journal of advertising : the quarterly review of marketing communications
107
Journal of retailing and consumer services
72
Journal of promotion management : innovations in planning and applied research
71
Psychology & marketing
65
Journal of advertising research
64
Journal of promotion management : JPM
62
Journal of advertising : official publication of the American Academy of Advertising
58
International journal of internet marketing and advertising : IJIMA
56
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
34
The journal of product & brand management
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
29
Young consumers : insight and ideas for responsible marketers
29
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Journal of global marketing
20
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
more ...
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Source
All
ECONIS (ZBW)
3,833
EconStor
13
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
Showing
1
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10
of
3,860
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date (newest first)
date (oldest first)
1
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
2
Exploring the influence of mothers' attitudes toward advertising on
children
's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
3
The influence of parental styles on
children
's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
6
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
7
The perception of media messages by preschool
children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
8
Consumer
socialisation
in a marketer-sponsored edutainment centre
Arthur, Damien
;
Sherman, Claire Eloise
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1149-1165
Persistent link: https://www.econbiz.de/10011640067
Saved in:
9
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
10
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
Saved in:
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