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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin - In: Journal of international trade & commerce 12 (2016) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
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Special issue on aging consumers
Perry, Vanessa G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009505871
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The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen; Lee, Yih Hwai - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
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Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
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Creating attachment through advertising : loss aversion and pre-purchase information
Karle, Heiko - 2013 - This version: March 22, 2013
Complementing the existing literature on anchoring effects and loss aversion, we analyze how firms can influence loss–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that consumers’ willingness to pay is...
Persistent link: https://www.econbiz.de/10009754673
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Die Wirkung verschiedener Self-Referencing-Stimuli auf die Einstellung zu Produkten : ein Beitrag zur Werbewirkungsforschung
Bombe, Sandra - 2013 - 1. Aufl
Persistent link: https://www.econbiz.de/10009730120
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Green eco-seals and advertising persuasion
Bickart, Barbara A.; Ruth, Julie A. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 51-67
Persistent link: https://www.econbiz.de/10009762982